ACCESS TO
ELITE GEN Z
Targeted ROI with
NCAA Student Athletes
The NIL (Name, Image & Likeness) space is full of one off sponsorship posts that often fall flat based on a lack of long-term strategy and do not deliver on brand KPIs.
NIL has opened an amazing gateway to access Gen Z and when client objectives are laid out clearly and aligned with NCAA Student Athlete activations to support key stages of a client’s sales funnel. This strategic approach has delivered incredible results for nearly a hundred clients.
98Strong’s campaigns (services) don’t feel like marketing, they feel authentic and real, based on the ability to lean into our student athletes that have truly engaged networks on social media, campus, hometown, the field and more. With that, our unique process and approach helps guide Gen Z consumers down our brand clients’ sales funnel providing value at each stage.
CLIENT APPROVED
-
![]()
98Strong feels like a total secret weapon for us right now!
STEVEN VIGILANTE
OLIPOP - Director of Talent + Growth -
![]()
As NIL has evolved, it’s fantastic to see 98Strong grow their client base, expand their offerings, and still maintain the scrappy, resourceful ethos they had when I spoke to them before NIL existed. I’m confident 98Strong will continue to be a leader in NIL marketing for years to come.
Thomas Oh
MALK - VP of Marketing -
![]()
They delivered brand creators who produced content that was authentic, engaging and impactful for campaign KPIs.
DOUG WILLIAMS
Orgain - Sr Mngr of Influencer Marketing
YOUR SALES FUNNEL
Check out the sizzle reel above which highlights our results across all six stages of the sales funnel service offerings for some of our top client partners.
These clients came to 98Strong with a need to support a critical stage(s) within their sales funnel to hit select KPIs.
OUR SERVICES
-
NCAA STUDENT ATHLETE AMBASSADORS
• Surveys
• Content Creation
• Robust Social Storytelling
• In-Person Activations
-
DIGITAL KPIs
• Top Of Funnel
• Targeted Traffic
• 1st Person
• Customer Conversion
-
NCAA STUDENT ATHLETE TRENDS
• Custom Survey Based Infographics (Ask Gen Z Anything!)
• Product Launch Survey
• Branding Focused Survey
• Consumer Behavior Survey
98Strong offers three specific approaches to work with our proprietary community of NCAA Student Athletes.
It’s important to identify if you are looking for student athletes that will represent your business across social media to support your sales funnel & digital KPIs OR if your brand is looking to discover the latest Gen Z Trends.
Additionally, these three services bundled together provide the BIGGEST market impact for brands to win over Gen Z.
OUR CLIENTS
LET’S CONNECT!
