SPECIAL COMMUNITY INVITE

98Strong will be a part of this year’s Advertising Week in the Lower East Side of Manhattan from October 17th - 20th with a featured session and signature infographic on the “Student Athlete’s Mind Body Balance” where 400 of our community members chimed in on what matters most to them.

With this highly regarded conference we wanted to provide extra value directly to our community of NCAA student athletes, so we partnered with Advertising Week to offer up “FREE” passes to both in-person and virtual sessions.

Below are all the details on what Advertising Week New York is this year, a link to “FREE” registration for all of our community members and a suggested list of sessions to attend including the 98S session during the NIL Academy block.

WHAT IS ADVERTISING WEEK

Advertising Week New York 2022

4 Days

800+ Speakers

300+ Hybrid Events

8 Hybrid Stages

Celebrating the Confluence of Culture, Commerce & Creativity

Advertising Week New York has a new home in the historic Lower East Side of Manhattan: The Market Line, a brand-new venue located at 200 Broome St.

The Lower East Side is the epicenter of NYC’s counterculture movement. It is the heart of New York’s art, culture and music scene. Setting the tone for open-mindedness and inclusive thinking, this little slice of New York is known for bringing issues and ideas to the forefront. Now Advertising Week is bringing the creative industries of marketing, technology and culture to join this thriving district.

FREE REGISTRATION

If you would like to attend in-person, virtual or both, please visit this link for exclusive access to a Free Delegate Pass.

BENEFITS:

Live, In-Person Access to all Sessions
Digital Access to all Sessions Live & On-Demand
AW Networking Happy Hours
Delegate Lounge Access
Three-month Free AW Membership post-event with access to all AW Content - Including AWNewYork
Ability to Reserve a Seat for up to Four (4) In-Person Sessions/Day

SUGGESTED SESSIONS

The NIL Academy: The Future of College Sports

The Next Wave of Gen Z Influence: NCAA Student Athletes

College athletes are the new-new superstars!

In a groundbreaking move the NCAA now allows student athletes to be paid in exchange for representation. This has opened the floodgates for student athlete endorsements and influencer marketing.

There are over 500,000 NCAA student athletes. Many of which are creators with audiences rivaling their pro sport peers. This provides a new avenue for agencies and brands to unlock influence, content creation, and data-driven consumer insights.

Our panelists are at the forefront of the growing NIL and influencer marketing space.

Speakers:

Andrew Mavis - 3x All-American and founder of 98Strong (NIL agency)
Brendan Gahan - Chief Social Officer @ Mekanism / LinkedIn Top Voices in the Creator Economy
Steven Vigilante - Head of Growth at OLIPOP
Camille VanderMeer, Senior NCAA Rower Student Athlete, Princeton University
Kyla Hill, Senior NCAA Track & Field Student Athlete, Fordham University

Moderator:

Phoebe Bain, Reporter Marketing Brew at Morning Brew

Track: Content + Pop Culture Track:

About: Content is and remains, king. People consume more content than they ever have, whether via streaming, social media, or emerging platforms. We'll hear from content creators, pop culture luminaries and the brands and creatives who are working with them to target passionate audiences.

Track: Creator Economy

About: Hear from the creators who have dedicated their time to creating their own personal brands, building an audience, and gaining power in numbers. The creator economy has changed the way we define celebrity, and we'll hear from the personalities who have cracked the code by being themselves for a living; along with the brands that are leveraging their followings to connect with consumers authentically.

Track: Culture

About: Culture is everywhere. It's the diversity of a city. It's the art that moves us. It's the brands that we support. It's the chatter on the web. Culture is food. Culture is language. Culture is love. Culture is the backdrop of our lives. Join us as we celebrate all that makes us, us. 

Track: Streaming

About: US adults streamed for 199 minutes per day in 2021, according to Emarketer. What records will be broken in 2022? In this fast evolving, competitive landscape, hear from the brands and platforms defining it and learn how to take advantage of the opportunities.

Track: Entrepreneurship

About: Calling all entrepreneurs! As you navigate your journey through growing a business, hear from the experts who were once in your shoes. From the challenges and struggles that they have experienced, to their journeys for funding, to the wins that made the countless hours worth their efforts. Their stories will be shared in meaningful, authentic conversations to help you on your path to success.

Track: Game Changers

About: Masters of their craft. Innovators in their field. Unique campaigns. Influential icons. If they’re making waves, advancing the industry, or sparking change; this is where you’ll find them.

Track: Shopping and Social Commerce

About: As retailers digitally transform and enhance their ecommerce offerings while also working to evolve the brick and mortar experience; social commerce has also opened up a new world of product discovery led by everyday people, creators and small businesses. Join us as we bring you the marketers, brands, and personalities who are shaping the way we look at shopping today.

Track: Web 3.0, NFTS & The Metaverse

About: Is the industry ready for the advancements of Web3? As we live ever more virtual lives, which innovations are shining through? From the metaverse to crypto and NFTs, we'll explore how the future is being shaped by decentralization, the blockchain and what it means for marketers and brands.