GEN Z INSIGHTS
Welcome!
This is 98Strong Gen Z Insights, where we provide our clients, partners, media and student athletes with unique updates about what is happening in our industry and within the data we collect on the 98Strong Platform. These updates include insights on our approach, Student Athlete Spotlights, Client Case Studies & Community Infographics.
LATEST NEWS
ADVERTISING WEEK RECAP:
Advertising Week New York had a block of five dedicated sessions on the emerging space of NIL with a groundbreaking range of professions and topics covered. NIL has been a hot topic since becoming legal nationwide in July of last year with several events and conferences covering this new space. So, being featured as part of the “NIL Academy” sessions was another important step in 98Strong’s goal of shining a light on all NCAA student athletes' value in working with agencies and brands.
Check-out the full recap of the NIL Academy session at AWNY with videos of each session, including our signature panel by visiting this link.
98Strong Panel - Highlights:
Brendan Gahan, Chief Social Officer at Mekanism talks about how the influencer space continues to expand and what NIL brings that’s new.
Steven Vigilante, Head of Growth at OLIPOP shares their success doing monthly hyper-targeted activations with 98Strong’s community of student athletes to support their retail launches.
Andrew Mavis, co-Founder & CEO at 98Strong tells his journey from a former student athlete training for the Olympics to shifting his focus to launch 98Strong for the 98% of student athletes.
Niko Katsuyoshi from Harvard and Kyla Hill from Fordham discuss their views as current student athletes that are content creators, influencers and ambassadors. Niko also shares how he got to one million followers on TikTok before college.
https://advertisingweek.com/the-nil-academy-at-awnewyork-2022/
STUDENT ATHLETE SPOTLIGHT
DECEMBER 2022
“98Strong helped me use my platform and network with top consumer brands such as OLIPOP, in ways that I would not have been able to do without them!”
Abi Brighton, Vanderbilt University:
Soccer - @abi_brighton
OLIPOP Cherry Cola Flavor Target Launch
Instagram Handle
